Personal Branding Masterclass: The What, Why and How to Grow Your Personal Brand

Thursday, March 17, 2022 | 11:00 AM CST

47% of the public’s opinion about a company is accounted for by the reputation of the CEO. As the Founder-CEO of your business, how much of your time are you investing in growing your reputation and establishing yourself as the thought-leader in your field?

In this webinar, we discuss the frequently talked about, yet often misconstrued, concept of personal brand building. You will walk away understanding what it is, why it matters, and how to leverage it to become a magnet to prospective clients, employees, and journalists.

Here's what we cover:

  • Origins of personal branding

  • Growing interest in personal brands

  • What is a personal brand

  • Why build a personal brand

  • How to build a personal brand

  • Q&A with Marina